An chance has arisen for a motivated digital qualified to join Economist Enterprise events as a senior digital marketing specialist. The successful candidate will be based out of our Gurugram office and will be responsible for the development, optimisation and delivery of multiple digital campaigns designed to secure delegate attendance and sponsorship leads for our world-class events. The senior digital marketing specialist will be part of the digital marketing operations team which enables the event marketers to operate efficiently, working with people, technology, processes and data. Always keeping the audience at the centre, the successful candidate will lead on PPC campaigns tracking, measuring and reporting to improve the user experience and retain our audiences.

Responsibilities include but are not limited to
Create, monitor and optimise paid media channel campaigns (google search, pmax, social ads)
Liaise and work closely with the digital media agency to ensure campaigns are set up according to the brief and optimised against KPI




Work with event marketers to build robust social media reporting for both paid and organic social media campaigns
Assist in the implementation and maintenance of the tracking ecosystem (web, social, GA, GTM, salesforce, cvent) including creating and maintaining dashboards
Daily monitoring and reporting on the digital campaigns performance against KPIs (cost-per-acquisition, cost-per-lead, ROAS)
Training event marketers on newly added features or process
Become a point of contact for queries/ requirements - digital acquisition campaigns, analytics, audience and organic social
Documentation of a newly added processes and trainings
Ensure consistency across events and portfolios

Experience, skills and qualified attributes
Proven relevant digital marketing experience (5+ years)
Proficient at creating search and social advertising campaigns (Google Ads, Facebook/ Instagram, Linkedin and Twitter)
Exper

📌 Senior Digital Marketing Specialist Gurugram
🏢 Economist Group
📍 Gurugram