Job Title: Digital Marketing Executive (Fashion & E-commerce)

Location:
Kochi, Kerala (In office)

Job Type:
Full time

About the Role

We are looking for a passionate and performance-driven
Digital Marketing Executive
to join our team and help grow our premium women’s fashion brand. This role combines creativity with data-driven decision-making and is ideal for someone who understands fashion, digital marketing, and e-commerce.

You will be responsible for increasing our online visibility, driving traffic, improving search rankings, managing digital campaigns, and helping convert visitors into loyal customers.

Key Responsibilities
Digital Marketing
Plan and execute digital marketing campaigns across Meta, Google, and other relevant platforms.
Develop and manage social media marketing strategies to increase brand awareness, engagement, and sales.
Manage paid advertising campaigns, optimize budgets, and improve Return on Ad Spend (ROAS).
Coordinate marketing campaigns around product launches, seasonal collections, and promotional events.




Track campaign performance and provide regular reports with actionable insights.

Search Engine Optimization (SEO)
Develop and implement on-page, off-page, and technical SEO strategies.
Conduct keyword research to improve website rankings and organic traffic.
Optimize category pages, product pages, blogs, and landing pages for search engines.
Monitor website performance using Google Analytics, Google Search Console, and SEO tools.
Stay updated with search engine algorithm changes and implement best practices.

E-commerce & Website
Work closely with the design and content teams to optimize the online shopping experience.
Ensure product pages are optimized with SEO-friendly titles, descriptions, images, and metadata.
Monitor website performance, user behavior, and conversion rates to identify growth opportunities.
Support website updates, promotions, and current collection launches.

Content & Brand Growth
Col

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