Job Description: Assistant Professor Digital Marketing

About Inspiria Knowledge Campus

Inspiria Knowledge Campus is a premier educational institution in North Bengal, affiliated with MAKAUT. We are committed to delivering industry-ready undergraduate and postgraduate programs through a blend of academic rigor and practical learning. We are currently seeking a agile and research-oriented Assistant Professor in Digital Marketing to join our Management Studies department in Siliguri.

Position Overview
Job Title: Assistant Professor Digital Marketing
Location: Siliguri, West Bengal (Matigara Campus)
Employment Type: Full time, Permanent
Reporting To: Head of Department (HOD) / Dean of Academics
Salary: As per MAKAUT / UGC norms (Negotiable for deserving candidates)

Key Responsibilities
Teaching & Curriculum Delivery
Deliver high-quality lectures across BBA, MBA, and BCA programs on subjects including SEO, SEM, Social Media Marketing, Meta Ads, Web Analytics, and E-Commerce.
Develop engaging lesson plans, case studies,



and assessments aligned with the MAKAUT syllabus and NEP 2020 guidelines.
Conduct hands-on lab sessions using industry tools like Google Analytics (GA4), HubSpot, SEMrush, Canva, and WordPress.
Research & Industry Engagement
Conduct original research and publish in ABDC / Scopus / UGC-CARE listed journals.
Guide students through internships, research projects, and capstone dissertations.
Build industry partnerships for guest lectures and live project collaborations with digital agencies and startups.
Stay updated on emerging trends like AI-driven marketing, programmatic advertising, and MarTech.
Mentorship & Administration
Coordinate student clubs, hackathons, and competitions (e.g., Google Online Marketing Challenge).
Contribute to placement readiness through resume building, mock interviews, and LinkedIn optimization.
Participate in NAAC/NBA accreditation activities and Faculty Development Programs (FDPs).

📌 Assistant Professor Digital Marketing Siliguri
🏢 InSync
📍 Siliguri