17 Aug
|
Deloitte Shared Services India
|
Mumbai
17 Aug
Deloitte Shared Services India
Mumbai
Key Responsibilities:
3+ years of implementation experience with Adobe Experience Cloud products especially Adobe Experience Platform and Journey Optimizer with 6+ years of overall experience in Digital marketing, campaign management.
Expertise in deploying, configuring, and optimizing all major Experience Platform services and Journey Optimizer features.
Solid SQL skills for querying datasets, implementing data transformations, cleansing data, etc.
Hands-on experience developing custom applications, workflows and integrations using Experience Platform APIs
Deep familiarity with Adobe Experience Platform and Journey Optimizer technical implementations including:
Setting up source connectors and ingesting data using the API and UI
Configuring Experience Events (XDM schemas) for capturing data from sources
Creating audience segments using custom and AI/ML-based segments
Triggering journeys and activations based on segments and profiles
Implementing journey automations, actions, and messages
Integrating with destinations like CRM, email, etc.
Hands-on experience developing using the Platform APIs and SDKs in a language like:
JavaScript for API calls
Java for extending functionality with custom connectors or applications
Expertise in data modelling for multi-channel needs using the Experience Data Model (XDM)
Familiarity with configuring IMS authentication to connect external systems to Platform APIs
Experience developing, debugging, and optimizing custom server-side applications.
Proficiency in JavaScript, JSON, REST APIs and SQL
Expertise ingesting data from sources like Adobe Analytics, CRM, Ad Server, Web and Mobile
Robust understanding of concepts like multi-channel data management, segmentation, orchestration, automation, and personalization
Understanding of data structures like: JSON for representing data in APIs, Data Tables for processing tabular data, Streaming data flows
Valuable Communication Skills- Ability to intera
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🏢 Deloitte Shared Services India
📍 Mumbai