his is not an ATL-only brand role. It requires owning brand across digital discovery, consultative journeys, and physical clinic touchpoints with transparent revenue accountability.

Must have worked in:
Long consideration / selling cycle businesses
High emotional-stakes categories (healthcare, mental health, sexual wellness, hair loss, elective medical, high-ticket services, derma, cosmetics, dental)
Consultative selling models (lead to counseling to conversion) with understanding of funnel and leakage across stages of customer funnel
Should understand:
Regional nuances
Customer persona and empathy
Education-led marketing
Trust-building in regulated environments
Stigma-sensitive communication

Digital-First Brand Builder (Not Just ATL):
Built brand across YouTube, Google, Meta, Reddit etc.
Owned Instagram & YouTube strategy as discovery engines (not just posting calendars)
Integrated performance marketing with brand
Solid content-led brand thinking
Experience working with creators, doctors, experts

Should understand:
Social strategy (Instagram, YouTube,



Facebook, WhatsApp, emerging platforms)
Content narrative & authority-building
Brand + performance integration and Omnichannel & Service Design Orientation

Experience in brands with:
Strong online presence + physical outlets
Call center / assisted sales models
Should be able to:
Map customer journey across digital to call center to clinic
Design and improve the customer experience and brand messaging across these touchpoints.
Improve scripts, counselling narratives, and in-clinic brand experience
Align messaging across mass marketing and 1:1 conversations
Work deeply with revenue, operations, and regional teams
Revenue orientation and P&L; responsibility

i. Owned brand outcomes (not just executed campaigns)

ii. Managed budgets with transparent ROI accountability

iii. Comfortable with P&L; discussions

iv. Experience working closely with revenue heads

Qualification C

📌 Agm Branding Gurugram (India)
🏢 CK Birla Healthcare
📍 India