Performance Marketing Specialist with 3+ years of experience in Meta Ads, Google Ads, E-commerce, Q-commerce, and WhatsApp Business API. Experienced in creating, managing, and optimizing high-performance digital marketing campaigns that drive sales, lead generation, and customer acquisition. Skilled in improving ROAS, managing advertising budgets, implementing conversion tracking, and analyzing campaign performance using data-driven strategies.

Job Responsibilities
Planned, launched, and optimized Meta (Facebook & Instagram) Ads and Google Ads campaigns.
Managed Search, Display, Shopping, Performance Max, and Remarketing campaigns.
Monitored campaign performance and optimized ROAS, CPA, CPC, CTR, and conversion rates.
Implemented Meta Pixel, Conversion API (CAPI), Google Analytics 4 (GA4), and Google Tag Manager (GTM).
Managed advertising budgets and delivered measurable business growth.
Executed performance marketing campaigns for E-commerce and Q-commerce platforms, including Blinkit, Zepto, BigBasket, Amazon, and Shopify.
Optimized product listings, promotions,



and advertising strategies to increase online sales.
Set up and managed WhatsApp Business API for customer engagement, chatbot automation, broadcast campaigns, and lead nurturing.
Prepared weekly and monthly performance reports with actionable insights.
Collaborated with designers, developers, sales teams, and clients to achieve marketing objectives.

Key Skills
Meta Ads (Facebook & Instagram)
Google Ads
Google Analytics 4 (GA4)
Google Tag Manager (GTM)
Meta Pixel & Conversion API
E-commerce Marketing
Q-commerce Marketing
Amazon & Shopify Marketing
Blinkit, Zepto & BigBasket Ads
WhatsApp Business API
Marketing Automation
Conversion Rate Optimization (CRO)
A/B Testing
Audience Targeting & Retargeting
Budget Management
Performance Reporting
ROAS & ROI Optimization
Lead Generation
Digital Marketing Strategy

Pay: ₹20,000.00 - ₹35,000.00 per month

Wor

📌 Performance Marketing Specialist Vijayawada (India)
🏢 ayron digital solutions
📍 India