Company Description

MSL is Publicis Groupe’s Public Relations and Integrated Communications firm.
We are fearless, insightful, passionate, creative, dynamic and accountable. our holistic approach brings to life the collaborative ‘Power of One’ principle we apply within and outside of the Publicis Groupe.
From London to Shanghai, Mumbai to Sao Paulo, Johannesburg to Warsaw, Berlin to Bangkok, Recent York to Paris, we are MSL.

Overview

Top 5 things you will do in your role:
Strategic Media Relations & Publicity
Develop and execute integrated PR strategies for entertainment clients across films, OTT platforms, talent, music, events, and brand collaborations.
Build and maintain robust relationships with entertainment, lifestyle, business, and trade media.
Identify proactive storytelling opportunities to drive positive visibility and share of voice.
Lead media outreach for announcements, launches, premieres, interviews, reviews, and special features.
Manage media interactions and ensure seamless execution of publicity plans.




Client Servicing & Stakeholder Management
Serve as the primary point of contact for assigned clients and maintain solid client relationships.
Understand client objectives and translate them into effective communication strategies.
Provide strategic counsel on media opportunities, reputation management, and industry trends.
Manage expectations, timelines, and deliverables across multiple projects.
Ensure high-quality execution and consistent client satisfaction.
Campaign Planning & Execution
Conceptualize and execute high-impact PR campaigns around content launches, talent announcements, partnerships, events, and cultural moments.
Collaborate with internal teams including digital, influencer marketing, creative, and content to deliver integrated campaigns.
Develop campaign calendars, media plans, messaging frameworks, and publicity roadmaps.
Track campaign performance and provide actionable recommendations for o

📌 Pg India Mumbai
🏢 PUBLICIS GROUPE
📍 Mumbai