The purpose of this role is to develop best in class strategies and management
of all Insights and Analysis activity on assigned clients, to manage and develop
the team and serve as a point of escalation as needed.

Job Description:

Role Summary

Execute independent high-impact data science projects and research, driving
business strategy through advanced data insights. Deliver actionable insights to
senior leadership. Owns measurement and marketing science models across MMM,
incrementality, forecasting, and market design. Develops and validate models,
then works with AI Agent Development.

Key Responsibilities
Build custom predictive solutions that solve critical business issues
Lead development of marketing mix models using Bayesian methods and custom
approaches tailored to client needs
Design and execute incrementality studies and forecasting models that drive
media investment decisions
Familiar and skilled with using AI Agents to work faster and more
efficiently. Can develop AI applications: not expensive to build, run, or
interface with




Validate and improve existing deployed AI tools and mature MMM workflows
serving current clients
Create client-ready deliverables: model outputs, insight summaries, and
strategic recommendations
Contribute to methodology standards and best practices that scale across the
Data Science pillar

Required Qualifications
10+ years of experience in data science with experience in marketing
measurement, econometrics, or causal inference
Robust proficiency in Python and SQL with production-grade code quality
Track record of translating complex statistical outputs into transparent business
recommendations
Experience working with advertising data and solid familiarity with
advertising concepts (reach, frequency, conversion metrics, etc.).
Experience building and deploying MMM, attribution, or incrementality
solutions
Experience in working with advertising on Google, Meta, and TikTok platforms
Experience working wi

📌 Senior Manager Chennai
🏢 dentsu
📍 Chennai