Role Summary:
We are looking for a Research / Consumer Insights / Data Science professional who can translate complex data into compelling, decision-ready narratives. This role will drive a unified view of audience behavior across TV and Digital, enabling leadership to take data-backed strategic actions.
Key Responsibilities:
Cross-Screen Data & Measurement
Build and manage integrated deterministic datasets across TV & Digital ecosystems
Design and own the “Total Audience Measurement” framework to deliver a unified view of reach, consumption, and engagement
Consumer Insights & Analytics
Analyze cross-screen behavioral journeys and consumption patterns
Generate actionable insights to solve key business problems
Performance Tracking & MIS
Design and maintain centralized MIS dashboards tracking KPIs across business units
Identify performance gaps and provide explicit,



data-backed recommendations
Develop predictive models for cross-screen consumption and engagement trends
Drive AI-led automation and analytics adoption to improve efficiency and scalability
Storytelling & Stakeholder Management
Translate data into clear narratives and executive presentations
Drive alignment through workshops and leadership forums

Qualifications & Key Skills:
8+ years of experience in consulting, strategy, analytics roles.
Hands on experience of SQL & data processing.
Solid grasp of business concepts and data interpretation.
Excellent written and verbal communication skills.
Ability to simplify complex ideas and tailor messages for various audiences.
Work in fast-paced setting.

📌 Associate Director Cross Screen Consumption Mumbai
🏢 Jiostar India
📍 Mumbai