Designation
Director – Marketing, Premium Salts

Function
Category Marketing
Location
Mumbai
Reporting To
Vice President – Marketing, Salt Business

Job Description

What are the Key Deliverables in this role ?

Financial Outcomes
This role provides leadership in delivering P&L; for the Premium Salts category which includes low sodium salt, pink salt, rock salt, black salt along with cooking soda.
Responsible for meeting committed revenue, gross margin, marketing spend targets and net margin for category brands.
Premium Salts as a category is a high gross margin category & there is huge focus as directly impacts profitability.
Creating and deploying the right channel strategy in the right geography for the premium salts portfolio & to identify the right leavers to gain market share is the job at hand.
Lead and provide strategic marketing direction to increase brand growth (long term and within the year)
Define and implement go-to-market strategies for driving long term brand growth- ATL/ BTL mix and budget, media mix, launch/re-launch/exit-decisions.




Strategize, develop, and drive media and digital marketing strategy for the business with set budget allocation.

Customer Service:
Use Consumer Insights on needs and trends as inputs for developing marketing activities for maximizing prospect (through Marketing Managers/ Brand Managers for Brands but own category view) – Comprehend consumer insights and work across multiple channels, SKUs, accounts, and locations.
Identify big bets for building the Premium Salts portfolio and build on the premiumization aspect
Get a solid category and competition understanding to identify growth prospects for the category.
There is high consumer acceptance in alternate channels across Ecommerce & Modern Trade platforms. Gaining share by driving new consumers to Premium Salts portfolio is the key job to be done which is to be led by this role.
Develop new markets for expansion of Soda
Increase penetratio

📌 Director Marketing, Premium Salts Mumbai
🏢 Tata Consumer Products
📍 Mumbai