Job Title: Head – Marketing / Sr. Digital Marketing Manager

Experience: 9–15+ years

Industry: Education / E-Learning

Employment Type: Full time

Category: Digital Marketing

Functional Area: Marketing (ATL, TTL & BTL Marketing)

Job Responsibilities:
Develop strategies for all marketing verticals, including Digital, Advertising, Communications, and Creative.
Prepare and manage monthly, quarterly, and annual budgets for the Marketing department.
Set, monitor, and report on team goals.
Manage brand and reputation.
Ensure brand messaging is strong and consistent across all channels (events, email campaigns, web pages, promotional materials, etc.).
Analyse consumer behaviour and define customer personas.
Identify opportunities to reach current market segments and grow market share.
Monitor competitor activities.
Coordinate sales and marketing efforts to boost brand awareness.
Collaborate with external vendors such as marketing agencies to achieve business goals.

Requirements:
Proven experience as Head of Marketing or Sr. Marketing Manager,



preferably in the education sector.
Excellent verbal and written communication skills.
Experience running successful marketing campaigns.
Robust expertise in Digital Marketing (webinars, blogging, social media marketing, search engine marketing, Google Analytics, affiliate marketing, remarketing, etc.) and BTL activities.
Solid knowledge of web analytics and Google Ads.
Experience with CRM software.
Strong leadership skills with the ability to set and prioritize goals.
Experience mentoring and coaching a marketing team.
Analytical mindset with the ability to create marketing strategies independently.
Educational Qualification: B.Tech / MBA with a minimum of 5 years of Digital Marketing experience.
Digital Marketing certification and relevant experience are mandatory.
Experience conducting offline marketing events.
Exposure to the global training business is an added advantage.

📌 Head – Marketing Bengaluru
🏢 VLaunchU
📍 Bengaluru