Description
BU & LOB Description:
Marketing Campaigns are critical drivers of American Express strategy to acquire, engage and retain customers. Marketing teams across US need best in class tools and processes to enable flawless and timely delivery of their campaigns to unlock the value for our customers and prospects. The USTO team is responsible for supporting marketers in their journey of marketing lifecycle by enabling campaign targeting, execution and list delivery processes as well as supporting process enhancements and platform transformations.

Critical Factors to Success:
Excellent knowledge of Segmentation, Targeting and Eligibility List generation process.
In Depth understanding of Marketing Lifecycle and associated sub-processes
Self-starter and ability to implement creative ideas in an ambiguous environment.
Problem solving (information seeking, analytically thinking and being proactive)
Ability to multitask – maintains focus despite interruptions. Quickly re-evaluates priorities based on recent information; quickly shifts attention between tasks/projects




Ability to tailor communications so that they are appealing and understandable.
Ability to convey technical and business information clearly and concisely to groups or individuals either verbally or in writing.
Comfortable with emerging technologies
Self-confidence – is assured, builds credibility as a subject matter expert
Multi-national collaboration: Displays cultural sensitivity; builds cross –cultural relationships and works effectively in a global setting.

Ability to listen and respond appropriately to others

Responsibilities
Demonstrated ability to deliver Segmentation, targeting & Eligibility lists via UNICA, DART or any relevant Campaign Management Tool.
Work closely with the key partner groups in supporting the marketing strategies and implementing these within the Targeting & Eligibility process
Proven track record of high-quality delivery and driving process t

📌 Apprentice Gurugram (India)
🏢 American Express
📍 India