We are looking for a performance-driven digital marketer to lead customer acquisition, engagement, and retention across our D2C ecosystem. This role will drive measurable business growth by optimizing paid media, improving conversion journeys, and leveraging data-led marketing across channels.
The mandate goes beyond campaign execution—this role will own end-to-end performance marketing, including CRO, customer lifecycle management, and search visibility strategies.
D2C Performance & Growth
Drive customer acquisition and retention across paid platforms (Meta, Google, programmatic, marketplaces, etc.)
Own performance metrics including CAC, ROAS, LTV, and conversion rates
Continuously optimize campaigns through data-driven insights and experimentation
Build scalable growth frameworks across funnels (top, mid, bottom)
Conversion Rate Optimization (CRO) & Website Experience
Lead CRO initiatives for D2C platforms to improve conversion, AOV, and user engagement
Work on website personalization, landing page optimization, and content management




Run A/B testing and derive actionable insights to improve user journeys
Digital Marketing & Channel Management
Plan and execute integrated digital campaigns across paid, owned, and earned channels
Ensure consistent brand messaging while driving performance outcomes
Track and optimize channel-wise performance and attribution
Database & Lifecycle Marketing
Drive customer engagement and retention through CRM/CEP platforms such as CleverTap, MoEngage, etc.
Build automated journeys, segmentation strategies, and lifecycle campaigns (onboarding, reactivation, loyalty)
Leverage first-party data to enhance personalization and improve repeat purchase rates
Search & Discoverability (SEO, AEO, GEO)
Lead SEO strategy to improve organic visibility, traffic, and conversions
Optimize for emerging paradigms such as Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO)
Work closely

📌 Manager / Senior Manager – Digital Performance Marketing Noida
🏢 DS Group
📍 Noida