Overview

We are hiring a Digital Product Manager to own and optimise the end-to-end experience across our website and app — from product development to merchandising and organic discovery (SEO & AI search).

This is a hybrid role combining product management, Shopify operations, and growth through organic channels. The ideal candidate views these as a connected ecosystem rather than separate functions.

Key Responsibilities:

Product Management
Own the digital product roadmap for the website and app
Write explicit feature requirements with acceptance criteria
Work closely with developers through sprint cycles (brief → QA)
Track feature performance and recommend improvements

Shopify Merchandising
Manage Search & Discovery (synonyms, boosting, pinned results, etc.)
Optimise PLP & PDP pages, banners, filters, and collections
Ensure storefront is regularly audited and error-free
Manage product listings (tags, metadata, filters) before launch

SEO & Organic Growth
Own on-page and technical SEO across product and collection pages
Manage URL structure, redirects,



canonical tags, and filters
Build strategy to improve visibility on AI search platforms (Google SGE, ChatGPT, etc.)
Track organic performance and drive actionable insights
Align SEO efforts with paid marketing strategies

Must Have
Robust hands-on experience with Shopify (collections, metafields, search tools)
Experience managing SEO for e-commerce platforms
Understanding of structured data and AI-based search
Ability to create explicit and detailed product requirement documents
Familiarity with analytics tools (GA4, Search Console, Shopify Analytics)
Strong ownership and execution mindset
Experience with tools like Ahrefs, SEMrush, etc.
Understanding of paid campaigns and UTM tracking
Basic technical debugging (DevTools)
Awareness of revenue impact (P&L; thinking)
Strong mix of strategic thinking and execution
Detail-oriented with proactive problem-solving approach
F

📌 Digital Product Manager Mumbai
🏢 Anzaa Consultants
📍 Mumbai