JOB DESCRIPTION:
JOB DUTIES/ RESPONSIBILITIES/ ACCOUNTABILITIES:
Independently handles brand management responsibility for allocated brands
Achieve top-line, market share and bottom-line targets for the brands assigned
Work effectively with creative agencies as partners, to develop differentiated and impactful brand campaigns
Ensure quality and timely delivery/execution of campaign collaterals/inputs/activities to field force
Analyze market conditions and forecast sales on a regular basis
Monitor ROI on brand strategies
Monitor competitor activities
Conduct research as per the brand need (analyze customer behavior, perception- attribute mapping, etc.) and design strategies accordingly. Undertake feasibility analysis/ market research for new prospects.
Develop and implement Annual Operating Plan for brand portfolio
Undertake fieldwork to capture insights
Effectively collaborate with sales team and cross functional stakeholders for buy-in of strategies to internal customers and ensure robust implementation of designed strategies




Actively drive engagement with sales team - conduct CSM and other sales meetings to drive excitement.
Ensure quality and timely delivery/execution of campaign collaterals/inputs/activities to field force.
Effectively coordinate with other functional areas within organization e.g. Medical, Training, Promo team, Supply Chain, Finance etc.

JOB SPECIFICATIONS:
Skill, Education, Experience
Education:
Graduate in Science / Pharmacy.
MBA/PGDBA in Sales and Marketing from top B school (tier 1 at least)

Experience:
Pharmaceutical Product Management experience of 3 years (preferably in MNC) as brand manager
Exposure to managing Key Accounts / dealing with Key Opinion Leaders
Experience in managing recent launches preferable

Skill:
Excellent Communication Skills
Functional & Technical Knowledge on therapy areas owned and other therapies in the division
Demonstrates creativity, innovation and drive for resul

📌 Product Manager Gi Optima Mumbai (India)
🏢 Abbott
📍 India