Job Summary
We are Progress (Nasdaq: PRGS), the trusted provider of software that enables our customers to develop, deploy, and manage responsible, AI-powered applications and experience with agility and ease.
We're proud to have a diverse, global team where we value the individual and enrich our culture by considering diverse perspectives because we believe people power progress. Join us a Senior Digital Marketing Analyst and help us do what we do best: propelling business forward.
On this role you will use a mix of creativity and solid analytical skills, to understand website behavior, identify opportunities to drive an increase in conversion, revenue, and user experience, then develop and execute on a strategy to turn those ideas into an optimization and testing plan. Reporting to the Director of Web Strategy & Reporting, this role will partner closely with such groups as Demand Generation, Business Intelligence, Web & Digital, and Customer Experience & Design,



to understand the 'why' behind the data and deliver actionable insights to further improve UX and conversion rate optimization to increase lead generation and online sales.
In this role, you will:
Partner closely with demand generation and product marketing teams to align your optimization strategy with their business goals and provide actional recommendations
Monitor overall health of the business unit's digital presence, from journey analysis, analytics management, to optimization recommendations, all in alignment with SEM/SEO to deliver a holistic high-performing user experience
Align corporate priorities and goals to product goals and sales targets such as MQLs (Marketing Qualified Lead) and Opportunity creation
Drive creation of web strategy plan & overall digital roadmap, ensuring alignment with company/product strategy & business goals
Identify areas for improvement and make recommendations to test, based on positive understanding of the sales-marketing funnel performance
Analyze the custom

📌 Senior Web Strategist Bengaluru
🏢 Progress Account
📍 Bengaluru