Job Description: Manager - Brand Content Ops (Alps Goodness)

(Performance Creative & Asset Engine)

Role summary

You will run thecontent operations enginethat ensures the brand and its product lines arenever short of high-quality, high-performing marketing assets. This role owns the end-to-end system forplanning, producing, repurposing, editing, storing, and deployingcontent forperformance and digital marketingacross products and geographies—whether the source isinfluencer content turned into ads, brand shoots, agency outputs, or AI-generated creatives.

In short: you ensure we always havethe right assets, in the right formats, at the right quality bar, at the right speed.

Reporting & org context
Reports to:Brand Head / Senior Brand Manager (Brand Pod Lead)
Works closely with:Brand Managers (product-line owners), Influencer Marketing team, Performance Marketing, GLAMRS creatives/designers, external agencies/production partners, editors, photographers/videographers, AI creators, and DAM stakeholders.

What you will own
Always-on Creative Inventory (Asset Stock)




Build and maintain a rollingasset pipelinefor each hero SKU and priority geography.
Ensure “never out of stock” availability of ad-ready assets across:
Meta / YouTube / Google formats
Hooks, UGC, demos, testimonials, problem-solution, ingredient proof, routines
Static, motion, short-form, long-form cutdowns
Maintain a explicit view of what’s live, what’s working, what’s fatigued, and what needs replenishment.
Performance Creative Production & Repurposing
Convert influencer videos into performance-ready creatives: select winners, brief edits, create multiple cutdowns, test hooks/thumbnails/captions/CTAs.
Plan and execute non-influencer shoots when required (product demos, ingredient story, brand films, before/after frameworks, expert-led content).
Own the workflow to generate content viaAIwhere appropriate (iterations at speed while keeping brand/claim safety intact).
Creative Ops: S

📌 Manager Brand Content Ops Alps Goodness Mumbai
🏢 Purplle.com
📍 Mumbai