Performance Marketing / Digital Marketing
We are looking for a performance-driven and analytically robust Digital Marketing Executive who has hands-on experience in planning, strategizing, executing, and optimizing digital marketing campaigns across multiple channels. The ideal candidate should be highly data-oriented, comfortable with marketing technology, and actively updated on the latest AI trends and tools transforming performance marketing.

This role requires someone who can independently manage campaigns end-to-end, identify business and consumer trends, derive actionable insights, and work closely with brands/stakeholders to drive measurable growth.

Key Responsibilities
Strategize, plan, execute, and optimize performance marketing campaigns across channels including:
Google Ads
Meta (Facebook & Instagram) Ads
Other digital channels/platforms as required
Handle campaign planning & execution on a daily basis and take proactive optimization decisions based on performance trends and business requirements
Manage and optimize:
Conversion-driven campaigns




Video-led campaigns
Demand Generation campaigns
Google Performance Max (PMax) campaigns
Meta campaigns using ABO and CBO structures at scale
Monitor campaign performance, budgets, ROAS, CAC, CTR, CVR, and other key KPIs regularly
Analyze campaign and business data to generate actionable, data-driven insights for brands/stakeholders
Identify market, consumer, and business trends and translate them into campaign prospects
Collaborate with internal teams, brands, and stakeholders to align media strategies with business goals
Leverage AI tools and marketing technologies to improve campaign efficiency, audience targeting, reporting, creative testing, and overall performance
Stay updated with the latest developments in:
AI-driven marketing
Digital advertising platforms
Automation tools
Attribution and analytics ecosystems
Conduct A/B testing and experimentation across cr

📌 Senior Executive Mumbai (India)
🏢 Purplle.com
📍 India