Role objective:

Work closely with the Bourrne brand team to create social media creatives, reels, stories and campaign assets while staying constantly updated with what is trending across Instagram and other social platforms.

What they will do
Create
Instagram posts, carousels, stories, reels covers and campaign creatives
Develop creative adaptations for Bourrne's campaigns and product launches
Assist with
reel concepts, visual references, moodboards and storyboards
Track
Instagram trends, formats, sounds, memes, visual styles and emerging content formats
Bring
2–3 relevant trend/creative references regularly
to the team
Translate trends into something that feels
Bourrne
, rather than simply copying them
Work with product photography and video to create social-first content
Resize/adapt creatives for different platforms and formats
Assist in maintaining the
Bourrne visual language and design consistency
Support the team during shoots with creative references and content ideas
Monitor what competing and aspirational menswear/lifestyle brands are doing





Skills we're looking for

Must have
Valuable knowledge of
Graphic Design
Working knowledge of
Photoshop / Illustrator / Canva / Figma
— robust command of at least 1–2 is enough
Good understanding of
Instagram
Strong visual sense and typography/layout skills
Ability to create
clean, premium, contemporary fashion creatives
Naturally curious about
social media trends and internet culture
Good understanding of what makes a Reel/post visually engaging

Valuable to have
Basic
Premiere Pro / CapCut / After Effects
Photography or video-editing knowledge
Fashion/lifestyle brand experience
Understanding of AI creative tools
Basic understanding of Instagram analytics

The person we're looking for

Not someone who only waits for a brief.

We want someone who can say:

“I saw this trend yesterday. Here's how I think Bourrne could use it.”

They should be
young, visually curious, internet-nati

📌 Social Media Mumbai
🏢 verelle style
📍 Mumbai