Overview

The Director Consumer & Commercial Strategy & Transformation, India, leads the next phase of PepsiCo India’s growth by embedding consumer-led strategy, stronger brand fundamentals, and scalable innovation platforms, while accelerating digital, commercial, and go-to-market transformation across categories.

This role reports to the Vice President, Chief Strategy, Transformation and Deployment, while working closely with CMO, Sales Head, R&D; and CFO.

Responsibilities
Anchor Consumer-Led Growth Agenda
Define priority demand spaces, cohorts, and consumption occasions for India OU
Translate consumer insights into explicit portfolio choices and growth strategies
Partner with Foods & Beverages teams to shape where-to-play and how-to-win decisions
Build Scalable Innovation Platforms
Shift from fragmented launches to fewer, bigger innovation platforms (e.g., health, convenience, premium, local)
Develop structured pipelines across core, adjacent, and disruptive innovation
Drive faster concept-to-market cycles with robust commercial viability




Lead Consumer & Digital Transformation
Define and drive digital consumer strategy aligned to enterprise growth priorities
Leverage data, platforms, and new engagement models to enhance customer experience and business performance
Drive Marketing & Commercial Excellence
Co-lead transformation programs across marketing, digital commerce, and GTM
Improve media efficiency, marketing ROI, and integrated execution
Embed data-driven decision-making and agile ways of working across teams
Enable Organization & Capability Transformation
Champion adoption of recent tools, platforms, and agile practices
Build capabilities in:
Consumer-centric thinking
Insight-to-action translation
Innovation and experimentation
Foster a test-learn-scale culture across functions
Ecosystem & Cross-Functional Leadership
Act as a thought partner to category, brand, and transformation leaders
Collaborate s

📌 Director – Consumer Gurugram
🏢 PepsiCo
📍 Gurugram