Role & responsibilities
Design, implement, and maintain tracking solutions using Google Tag Manager (GTM).
Configure and manage Google Analytics 4 (GA4) implementations.
Develop and maintain data layer specifications for websites and applications.
Implement event tracking, conversion tracking, cross-domain tracking, and enhanced eCommerce measurement.
Configure and deploy marketing and advertising tags including:
Google Ads
Floodlight
Meta Pixel
LinkedIn Insight Tag
Other third-party marketing platforms
Validate tracking implementations using debugging and QA tools.
Build custom dimensions, custom metrics, audiences, and reporting frameworks.
Partner with marketing teams to support campaign measurement and attribution.
Troubleshoot tracking issues and data discrepancies.
Ensure compliance with privacy regulations, cookie consent frameworks, and tracking governance standards.
Create technical documentation and tracking implementation guides.
Preferred candidate profile
Solid hands-on experience with:
Google Tag Manager (GTM)
Google Analytics 4 (GA4)
Google Ads Conversion Tracking
Experience implementing and managing Data Layers.
Solid understanding of JavaScript, HTML, and CSS.
Experience with tracking methodologies, attribution models, and user journey analysis.
Knowledge of web technologies, cookies, browser behavior, and consent management platforms.
Experience working with Agile development teams.
📌 Google Tag Manager, Google Analytics Developer Bengaluru (India)
🏢 Tata Consultancy Services
📍 India
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