Digital Marketing Manager (Performance Marketing)

Department: Marketing & Communications
Employment Type: Full time
Location: In office at Ahmedabad (GUNI-GURU)

About the Role

We are looking for a highly motivated and result-oriented Digital Marketing Manager who can independently plan, execute, optimize, and manage end-to-end digital marketing campaigns across multiple platforms. The ideal candidate should possess strong analytical skills, strategic thinking, and hands-on experience in Performance Marketing, Lead Generation, Conversion Optimization, and Marketing Automation.

The candidate will be responsible for driving high-quality leads, improving ROI, and continuously optimizing campaigns through data-driven decisions.

Key Responsibilities

Performance Marketing
Plan, execute, monitor, and optimize paid advertising campaigns independently.
Manage advertising campaigns across:
Meta Ads (Facebook & Instagram)
LinkedIn Ads
Google Ads (Preferred)
Develop audience targeting strategies.
Optimize campaigns to improve:
Cost Per Lead (CPL)




Cost Per Acquisition (CPA)
Return on Ad Spend (ROAS)
Conversion Rate
Allocate advertising budgets effectively.
Continuously analyze campaign performance and take strategic decisions for improvement.

Marketing Strategy
Develop comprehensive digital marketing strategies aligned with business objectives.
Plan lead generation campaigns for multiple products/services.
Conduct competitor analysis and market research.
Identify recent growth opportunities.
Recommend cutting-edge marketing approaches to maximize campaign performance.
Prepare monthly marketing plans and campaign calendars.

Meta Pixel & Tracking
Configure and manage:
Meta Pixel
Conversion API (Preferred)
Google Tag Manager
Google Analytics 4 (GA4)
Track user behavior and conversion events.
Set up:
Lead Events
Purchase Events
Form Submission Tracking
Custom Conversions
Troubleshoot tracking issues.
Ensure accurate con

📌 Digital Marketing Manager Ahmedabad
🏢 Ganpat University
📍 Ahmedabad