Role & responsibilities
Develop and execute digital marketing campaigns across relevant platforms.
Manage Google Ads, Instagram Ads, LinkedIn and other digital channels.
Plan and create engaging content for social media, website and marketing campaigns.
Manage and optimize the companys social media presence.
Improve SEO and SEM strategies to improve website visibility and organic traffic.
Generate and track leads through digital marketing campaigns.
Monitor campaign performance, analyse data and prepare regular reports.
Conduct competitor and market research to identify new digital marketing opportunities. (SWOT)
Coordinate with the business development teams for lead conversion.
website content, landing pages and basic analytics.
Stay updated with the latest digital marketing trends, tools and platforms.

Requirements
Basic Understanding of Google Ads, Meta Ads, SEO, Social Media Marketing.
Knowledge with Google Analytics,



Google Search Console and digital marketing analytics.
Valuable content writing and communication skills.
Ability to analyse campaign data.
Basic knowledge of graphic/video content creation tools such as Canva is preferred.

Perks
Increased brand visibility and online presence.
Generation of qualified leads and current business opportunities.
Improved customer engagement through digital platforms.
Better ROI from digital marketing campaigns through data-driven strategies.
Stronger presence on Google, LinkedIn and social media platforms.
Improved website traffic, SEO ranking and online enquiries.
Support the BD team with a consistent digital lead pipeline.
Strengthening the companys brand image and digital reputation.

📌 Associate Digital Marketing Coimbatore
🏢 Roots Group of Companies
📍 Coimbatore