Key Responsibilities
Lead end-to-end paid campaigns across Google Ads, Meta, Microsoft Bing, YouTube, Display, and other digital platforms.
Manage large ad budgets and optimize campaigns for CAC, ROAS, conversions, and revenue growth.
Manage Google Merchant Center, product feeds, GA4, GTM, and conversion tracking.
Analyze campaign data, identify growth prospects, and implement continuous optimizations.
Collaborate with creative, content, and product teams to develop high-performing ads and landing pages.
Conduct A/B testing and explore current channels such as Reddit, Quora, Snapchat, and programmatic advertising.
Prepare regular performance reports and present actionable insights to leadership.

Requirements & Skills
5+ years of hands-on experience in Performance Marketing, preferably in D2C/E-commerce.
Robust expertise in Google Ads and Meta Ads.
Proficiency in GA4, GTM, Google Merchant Center, and conversion tracking.
Strong understanding of ROAS, CAC, attribution, remarketing, audience targeting, and analytics.
Excellent analytical, communication, and cross-functional collaboration skills.

📌 Performance Marketing Manager Ahmedabad
🏢 Arihant HR Consultancy
📍 Ahmedabad