PPC Associate

Location: Calicut (Kozhikode), Kerala
Work Mode: Work From Office
Employment Type: Full time
Experience: 2–3 Years
Industry: EdTech
Reporting To: Head of Digital Marketing
Joining: Immediate joiners or candidates who can join within 1 month preferred
Salary: Competitive, based on experience and skills

About the Role

Eduport is looking for a PPC Associate who can manage and optimize paid advertising campaigns across Google Ads, Meta Ads, and other digital platforms. The ideal candidate should be data-driven, performance-focused, and experienced in generating quality leads while improving campaign ROI.

Key Responsibilities
Plan, launch, monitor, and optimize Google Ads, Meta Ads, and other paid campaigns.
Manage key metrics including CPL, CPA, CPC, CTR, conversion rate, and ROAS.
Generate quality leads while maintaining target CPL and improving ROI.
Conduct keyword research, audience targeting, competitor analysis, and campaign planning.
Optimize budgets, bids, creatives, ad copies, and landing pages.
Conduct A/B testing across creatives,



audiences, ad copies, and landing pages.
Track campaign performance and prepare regular performance reports with actionable insights.
Work closely with Creative, Content, Media, Business, and Sales teams.
Identify new campaign strategies and growth prospects.
Use AI tools and automation to improve campaign management, reporting, and productivity.
Stay updated with digital advertising trends and platform changes.

Requirements
Bachelor's degree in any discipline.
2–3 years of hands-on PPC experience.
Robust experience with Google Ads and Meta Ads.
Experience in lead generation and conversion-focused campaigns.
Knowledge of GA4, Google Tag Manager, Microsoft Clarity, and conversion tracking.
Strong analytical and problem-solving skills.
Good communication and teamwork skills.
Proficiency in Excel/Google Sheets, including Pivot Tables, VLOOKUP/XLOOKUP, charts, and data analysis

📌 Ppc Associate Kozhikode
🏢 EDUPORT ACADEMY PRIVATE
📍 Kozhikode