Reports To: National Sales Manager
Purpose: To develop a profitable, disciplined and sustainable business across the assigned region through excellent distributor management, retailer development, team leadership and execution while upholding Prima Art's values of Integrity, Excellence and Customer Delight.
PLANNING

· Prepare Annual Regional Business Plan.

· Prepare Quarterly Growth Plan.

· Prepare Monthly Sales Forecast.

· Develop Territory Expansion Plan.

· Identify recent business opportunities and high-potential cities.

· Recommend appointment of recent distributors.

· Allocate monthly targets and route plans.

· Plan inventory, festivals, product mix and launches.
MOTIVATING

· Conduct monthly team meetings and weekly coaching.

· Develop Sales Executives through field accompaniment.

· Recognize and reward performance.

· Build robust distributor relationships.

· Conduct retailer product knowledge sessions.

· Promote ethical and customer-centric business culture.
MONITORING

· Monitor primary and secondary sales.





· Review territory coverage and new customer additions.

· Monitor distributor inventory and collections.

· Review Sales Executive productivity and field discipline.

· Track competition, pricing and customer complaints.
MEASURING

· Measure sales achievement and growth.

· Active distributors and retailers.

· Average billing and product mix.

· Collection efficiency and profitability.

· Display penetration and customer satisfaction.

· Sales Executive productivity.
IMPROVING

· Continuously improve systems, reporting and territory productivity.

· Improve distributor capability and retail visibility.

· Develop people and succession pipeline.

· Submit at least one business improvement proposal every month.

Decision Making Authority

· Recommend distributor appointment/termination.

· Recommend territory restructuring.

· Recommend hiring and appraisal of Sales Executives.

· Recommend promotional activities and display al

📌 Regional Sales Manager Chennai (India)
🏢 Gunjan Jewels
📍 India