Job Title: Trade Marketing Activation Manager
Department: Trade Marketing (SPAC ) Sales Promotion and Activation
Location: Mumbai

About the role
Trade Marketing Activation Manager will own SPAC (Sales, Promotion & Activation) planning and execution for (lighting, pumps, appliances, wires & cables) . You will convert product & business priorities into high-impact BTL/retail/activations and special projects that accelerate NPD adoption, premium SKU uptake, and channel sell-through. The role requires robust operational rigour (POSM/FSU/CTU rollouts), vendor & budget management, cross-functional coordination and the ability to scale activations PAN-India.

Key responsibilities

Strategy & Planning
Develop annual, quarterly and campaign-level SPAC / activation calendars tied to product launches, seasonality, GTM priorities and sales targets.
Define 360 activation blueprints (retail, BTL, influencer, Meets, exhibitions, experiential) for NPDs, premium SKUs and growth PLs.
Own activation budgets,



ROI tracking; prepare Budget vs Utilization dashboards and drive timely course correction.

SPAC & Special Projects Management
Lead end-to-end SPAC activities and special projects (flagship events like CP Meets, Product launches, festival activations, exhibition participation).
Design & scale innovation-led POSM/FSUs/CTUsfrom concept, prototyping, vendor onboarding to PAN-India rollout.
Manage event production, vendor SLAs, onground execution and settlement.

Campaign Execution & Retail Rollout
Execute on-ground activations: dealer/CP meets, retailer meets, plumber/mechanic meets, in-store demos, roadshows, society activations and modern trade FSU installs.
Deliver post-launch market storming for NPDs to ensure rapid sell-in & sell-through.
Execute up-to-date trade & high-footfall activations (e.g., Croma FSU installs, demo-driven CTUs).

POSM, Production & Vendor Management
Lead POSM/creative brief-to-print: catalogues, counter top/demo units, display panels, clip

📌 Trade Marketing Manager Mumbai
🏢 Crompton Greaves Consumer Electricals
📍 Mumbai