Role Objective

Build, structure, and lead the Brand & Innovation function across Bombay Liquors LLP's growing portfolio of alcoholic beverage brands. Drive overall brand positioning, consumer-centric innovation, packaging excellence, and cross-functional brand strategies to establish market leadership.
Key Responsibilities
Develop and execute overarching brand positioning, narrative, and strategic roadmaps for current and upcoming alcobev brands.
Lead the Current Product Development (NPD) pipeline from consumer research, liquid profiling strategy, to commercial launch.
Direct structural packaging development, visual architecture, label aesthetics, and point-of-sale branding.
Formulate annual brand marketing campaigns, digital/social media strategies, and experiential consumer activations.
Manage creative, digital, media, and PR agency partners, setting transparent KPIs, deliverables, and performance metrics.
Synthesize consumer insights, alcobev consumption dynamics,



and market intelligence into actionable growth vectors.
Coordinate cross-functionally with Sales, Trade Marketing, Manufacturing, and Regulatory teams to ensure seamless go-to-market rollout.
Preferred Background & Qualifications
Proven track record (812+ years) leading brand strategy, NPD, and marketing execution.
Prior background in Alcoholic Beverages, FMCG, Alcobev D2C brands, or top-tier Creative/Brand Agencies.
Solid commercial acumen paired with aesthetic design sensibility and consumer empathy.
Exceptional leadership and agency management capabilities.
Bachelor’s degree required; MBA in Marketing/Strategy preferred.
Key Performance Indicators (KPIs)
Successful NPD execution and on-time market launch
Brand equity growth & consumer pull metrics
Agency output quality & campaign ROI
Market share expansion in target alcobev categories

📌 Head Brand And Innovation Mumbai
🏢 Bombay Liquors
📍 Mumbai