Location: Delhi NCR | Experience: 6–10 years (minimum 6 years) | Reports to: Head of Marketing
Role Overview
The Brand Manager is the custodian of Pearl Academy’s digital-first brand system. This role defines how the brand looks, sounds, and scales across platforms, campaigns, and experiences. All physical expressions are adaptations of a central digital brand system.
Key Responsibilities
Brand Strategy & Narrative
Own brand voice, tone, and narrative system
Translate institutional strategy into brand stories
Creative Direction & Campaigns
Lead campaign thinking and creative direction
Approve all brand-led creative outputs
Digital-First Brand Surfaces
Website brand expression
Campaign KVs, films, digital assets
Event brand expression and automation tone
Media & Channel Understanding
Valuable understanding of media buying across digital and offline platforms (digital, OOH, print)
Ability to evaluate media plans and ensure alignment with brand strategy
Agency & Partner Management
Manage creative partners
Collaborate with UI/UX and senior design
Brand Governance
Maintain brand guidelines and asset libraries
📌 Brand Manager – Brand Delhi (India)
🏢 GUS Global Services India
📍 India
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