Key Responsibilities
Plan, launch, manage, and optimize paid advertising campaigns across Google Ads, Meta Ads (Facebook & Instagram), and LinkedIn Ads.
Drive mobile app installations and user acquisition through performance marketing campaigns.
Generate quality leads, registrations, sign-ups, and conversions.
Manage end-to-end campaign execution including setup, audience selection, tracking, optimization, and reporting.
Optimize CPI, CPA, CPC, CTR, conversion rate, ROAS, and overall campaign performance.
Conduct audience, creative, headline, offer, and CTA testing.
Coordinate with design and content teams for ad banners, videos, reels, and promotional creatives.
Manage app install campaigns and reduce acquisition costs.
Set up and monitor conversion tracking, events, pixels, analytics, and campaign attribution.
Analyze user acquisition data and identify optimization opportunities.
Run remarketing and retargeting campaigns for visitors, leads, and app users.
Research competitors advertising strategies, creatives, keywords, targeting, and offers.




Monitor daily campaign performance and share regular reports.
Manage advertising budgets efficiently and scale successful campaigns.
Collaborate with product, sales, design, and content teams to improve app downloads, engagement, and conversions.
Continuously test recent growth strategies, platforms, creatives, and audiences.

Mandatory Skills
Google Ads
Meta Ads Manager
Facebook Ads
Instagram Ads
LinkedIn Ads
Performance Marketing
Mobile App Marketing
Mobile App Install Campaigns
User Acquisition
Lead Generation
Conversion Tracking
Audience Targeting
Ad Creative Testing & Optimization
Campaign Budget Management
Remarketing & Retargeting
Campaign Analytics & Reporting

Robust Understanding Required Of
CPI Cost Per Install
CPA Cost Per Acquisition
CPC – Cost Per Click
CTR – Click-Through Rate
Conversion Rate
ROAS – Return on Ad Spend
App Install & Regi

📌 Performance Marketing Bengaluru
🏢 Wealthfino Capital
📍 Bengaluru