Drive trade marketing planning, channel strategy, and high-impact field execution across retail, up-to-date trade, and on-premise channels throughout Maharashtra to maximize brand visibility and secondary sales.
Key Responsibilities
Design, implement, and track trade marketing plans, retailer promotion programs, and channel schemes.
Manage Point of Sale Materials (POSM) procurement, allocation, distribution, and in-store visibility audits.
Conceptualize and execute consumer activations, tasting trials, and promotional events in key retail and trade outlets.
Oversee vendor sourcing, negotiation, and quality control for merchandising and POSM items.
Collaborate closely with Field Sales teams to align trade strategy with regional sales targets and launch plans.
Analyze trade spend effectiveness, promotion ROI, and competitive channel activations to optimize trade strategy.
Preferred Background & Qualifications
5+ years of solid trade marketing experience within Alcoholic Beverages or FMCG industries.
Deep understanding of Maharashtra alcobev trade dynamics (retail, on-premise, distributor networks).
Hands-on experience in vendor management, POSM production, and field execution.
Solid quantitative skills for tracking promotion performance and trade budgets.
Bachelors degree in Business, Marketing, or related fields.
Key Performance Indicators (KPIs)
Trade visibility score & POSM compliance across outlets
Return on Trade Spend (ROTS) and scheme performance
On-time launch execution of trade programs
Field Sales enablement & distributor alignment