17 Aug
|
Renova Hospitals
|
Hyderabad
17 Aug
Renova Hospitals
Hyderabad
Job Summary:
The Content Head / Content Writer is responsible for developing, managing, and executing high-quality healthcare content across multiple platforms including websites, social media, blogs, newsletters, patient communication materials, internal communications, and promotional campaigns. The role requires creating accurate, engaging, and patient-friendly content while maintaining the hospital’s brand voice and healthcare communication standards.
Key Responsibilities:1. Content Strategy & Planning
Develop and implement a comprehensive content strategy aligned with hospital objectives.
Plan monthly content calendars for digital platforms, campaigns, and healthcare awareness programs.
Identify healthcare trends, patient interests, and industry topics to create relevant content.
Coordinate with doctors, department heads, and clinical teams to gather accurate medical information.
Healthcare Content Creation
Write and edit website content, blogs, articles, newsletters, brochures, and patient education materials.
Create informative healthcare content on diseases,
treatments, procedures, specialties, and preventive care.
Convert complex medical information into straightforward, patient-friendly language.
Develop doctor profiles, success stories, patient testimonials, and service descriptions.
Prepare content for hospital events, health camps, awareness programs, and campaigns.
Digital & Social Media Content Management
Create engaging content for social media platforms such as Facebook, Instagram, LinkedIn, and YouTube.
Develop captions, creatives, video scripts, and campaign content.
Coordinate with design and digital marketing teams for content execution.
Monitor content performance and suggest improvements.
Brand Communication
Ensure consistency in hospital branding, tone, and messaging across all communication channels.
Maintain quality standards and accuracy in all published content.
Support marketing campaigns with creative
📌 Content Head Hyderabad
🏢 Renova Hospitals
📍 Hyderabad