Key Responsibilities
Plan, launch, and optimize paid advertising campaigns on:
Meta Ads (Facebook & Instagram)
Google Ads (Search, Display, YouTube & Performance Max)
LinkedIn Ads
YouTube Ads
Other relevant paid media platforms
Generate high-quality leads while maintaining low Cost Per Lead (CPL).
Scale profitable campaigns with consistent ROAS.
Conduct audience research, lookalike audience creation, retargeting, and funnel optimization.
Perform A/B testing for creatives, landing pages, ad copies, and targeting.
Set up and monitor Meta Pixel, Google Analytics 4 (GA4), Google Tag Manager, and conversion tracking.
Collaborate with the creative team for high-converting ad creatives and videos.
Monitor daily campaign performance and optimize budgets.
Prepare weekly and monthly performance reports with actionable insights.
Stay updated with platform algorithm changes and digital marketing trends.

Required Skills:
2+ years of hands-on experience in Performance Marketing.




Robust expertise in Meta Ads Manager.
Solid knowledge of Google Ads.
Experience with lead generation campaigns.
Knowledge of GA4, Google Tag Manager, and Meta Pixel.
Understanding of conversion tracking and attribution.
Excellent analytical and problem-solving skills.
Experience managing monthly ad budgets.
Ability to independently scale campaigns.

Preferred Skills
Experience in Education, EdTech, Healthcare, or Psychology industry.
Landing page optimization.
CRM integration experience.
Copywriting for paid ads.
Basic knowledge of Canva or creative strategy.

Key Performance Indicators (KPIs)
Cost Per Lead (CPL)
Qualified Lead Rate
Return on Ad Spend (ROAS)
Cost Per Acquisition (CPA)
Click-Through Rate (CTR)
Conversion Rate
Lead-to-Admission Ratio

Pay: ₹25,000.00 - ₹35,000.00 per month

Work Location: In person

📌 Performance Marketing Specialist Tilak Nagar (India)
🏢 Indian Counselling Services
📍 India