Key Responsibilities
Develop and execute monthly, quarterly and annual marketing strategies.
Manage digital marketing, social media, Meta Ads, Google Ads and WhatsApp marketing.
Plan and execute store-wise campaigns, promotions and customer acquisition activities.
Drive store walk-ins, leads, conversions and marketing-generated revenue.
Manage offline activities including printing, pamphlets, events, outdoor branding and store activations.
Coordinate with digital agencies, designers, vendors, photographers and other marketing partners.
Plan and manage product launches, festive campaigns and promotional activities.
Manage CRM, customer databases, lead generation and WhatsApp campaigns.
Work closely with Sales, Operations and Store Managers to ensure effective campaign execution.
Monitor marketing budgets, CPL, ROI, ROAS, leads and conversions.
Prepare weekly and monthly marketing performance reports for management.
Lead and coordinate the marketing team and ensure timely completion of all activities.




Maintain consistent Jamsons brand identity across all stores and digital platforms.

Key KPIs
Store walk-ins
Leads & conversions
Marketing-generated sales
CPL & CAC
ROAS / Campaign ROI
Digital & WhatsApp performance
Marketing budget utilization
Store-wise campaign performance

Required Skills:
Solid knowledge of Digital & Retail Marketing
Meta Ads & Google Ads
WhatsApp Marketing & CRM
Campaign planning & execution
Vendor/Agency management
Budgeting & analytics
Excellent communication and leadership skills
Creative and result-oriented approach

Education: Bachelor's degree in Marketing/Business; MBA/PGDM preferred.

Preferred:
5to10Years of Experience is required.
Experience in retail, electronics, consumer durables or multi-location businesses.

Pay: ₹40,000.00 - ₹60,000.00 per month

Perks:
Internet reimbursement
Paid sick time
Paid time off
Provident Fund

Work Location: In person

📌 Marketing Manager Goa
🏢 Jamsons Enterprises
📍 Goa