Job Description - Sales Executive (Chennai)

Company: Fresh Fruit Alliances Pvt. Ltd. Location: Chennai

Department: Sales

Reporting To: Branch Head / Sales Head

Role Overview

The Sales Executive will be responsible for managing end-to-end sales operations at the Chennai branch, including customer relationship management, order processing, collections, market intelligence, and coordination with operations. The role requires strong market understanding of fruits/produce and the ability to drive sales while ensuring productive stock movement.

Key ResponsibilitiesSales & Business Development
Drive daily sales planning and execution
Add and onboard recent customers to expand market reach
Meet customers regularly in market and retail outlets
Suggest suitable pricing strategies based on market trends
Provide input on stock import decisions based on demand trends
Must Travel in south of India to several markets for current customer developments.

Order & Customer Management
Handle customer enquiries and order booking on a daily basis




Maintain accurate and real-time order records
Provide regular updates to customers on stock availability, pricing, and quality
Address customer complaints and ensure timely resolution

Collections & Financial Coordination
Follow up for payments and outstanding dues
Monitor customer credit limits and ensure timely collections
Ensure mínimal overdue outstanding and enforce credit discipline
Maintain proper ledger tracking

Stock & Operations Coordination
Coordinate loading, unloading, and vehicle booking
Work closely with cold storages for smooth inventory movement
Monitor stock availability and reconcile discrepancies
Manage stock transfers between locations

Market Intelligence
Track market prices, demand-supply trends, and stock movement
Provide updates to management for pricing decisions
Analyze competitor activity and consumer trends

Branch Operations & Coordination
Supervise repacking activities and

📌 Sales Exective Chennai
🏢 Fresh fruit importers
📍 Chennai