Key Responsibilities
Plan and execute lead generation campaigns across Google Ads, Meta Ads, LinkedIn Ads, and other digital platforms.
Generate B2B and B2C leads through digital marketing strategies.
Create and optimize landing pages for maximum conversions.
Manage Google Ads, Meta Ads, LinkedIn Ads, and remarketing campaigns.
Conduct keyword research and implement SEO strategies to increase organic lead generation.
Build and maintain lead databases using CRM tools.
Track campaign performance using Google Analytics, Google Tag Manager, and reporting dashboards.
Perform A/B testing to improve conversion rates.
Collaborate with the sales team to improve lead quality and conversion.
Research current lead generation channels and digital marketing trends.
Prepare weekly and monthly performance reports.

Required Skills:
Google Ads (Search, Display, Performance Max)
Meta Ads (Facebook & Instagram)
LinkedIn Lead Generation
SEO & SEM
Google Analytics (GA4)
Google Tag Manager (GTM)




Landing Page Optimization
CRM Tools (HubSpot, Zoho, Salesforce, etc.)
Marketing Automation
Lead Funnel Management
Excel & Reporting
Solid analytical and communication skills

Preferred Qualifications
Bachelor's degree in Marketing, Business, or a related field.
Google Ads and Google Analytics certifications are preferred.
Experience with B2B lead generation is an advantage.

Key Performance Indicators (KPIs)
Number of qualified leads generated
Cost Per Lead (CPL)
Lead-to-Customer Conversion Rate
Return on Ad Spend (ROAS)
Website Conversion Rate
Organic Traffic Growth
Lead Quality Score
Campaign ROI

This role is ideal for someone who is data-driven, analytical, and passionate about generating measurable business growth through digital marketing.

Pay: ₹12,000.00 - ₹15,000.00 per month

Work Location: In person

📌 Lead Generation Specialist Greater Noida (India)
🏢 FLIPPRO SERVICES PRIVATE
📍 India