ABOUT THE ROLE

We are looking for a results-driven Performance Marketing Manager / Performance Ads Specialist to manage and optimise paid advertising campaigns across Facebook, Instagram, and Google Ads.

KEY RESPONSIBILITIES
Plan, create, manage, and optimise performance marketing campaigns on Facebook, Instagram, and Google Ads.
Develop paid advertising strategies to generate qualified leads, bookings, inquiries, and revenue.
Set up and manage campaigns, ad sets, audiences, keywords, bidding strategies, and budgets.
Conduct keyword research, audience research, competitor analysis, and market research.
Create and test different ad creatives, copies, headlines, CTAs, and landing pages.
Continuously monitor campaign performance and optimize campaigns to improve ROAS, ROI, CTR, CPC, CPL, CPA, and conversion rates.
Manage daily and monthly advertising budgets effectively.
Identify high-performing and underperforming campaigns and take corrective action.
Perform A/B testing for ads, audiences, creatives, landing pages, and campaign strategies.




Set up and monitor conversion tracking, pixels, events, and analytics.
Analyse campaign data and prepare regular performance reports for management.
Work closely with the sales and content/design teams to improve lead quality and campaign performance.
Develop remarketing and retargeting campaigns to improve conversions.
Keep up to date with changes in Meta Ads, Google Ads, Google Analytics, and digital advertising trends.
Ensure campaigns follow advertising platform policies and best practices.
Identify recent prospects for customer acquisition and revenue growth.

KEY PERFORMANCE INDICATORS
Qualified Leads Generated
Cost Per Lead (CPL)
Cost Per Acquisition (CPA)
Return on Ad Spend (ROAS)
Conversion Rate
Click-Through Rate (CTR)
Campaign ROI
Revenue Generated
Advertising Budget Utilisation
Overall Campaign Performance

WHAT WE OFFER
Market-competitive salary based on experience and

📌 Performance Marketing Manager Sahibzada Ajit Singh Nagar
🏢 Faresplanet Travel
📍 Sahibzada Ajit Singh Nagar