Role Summary
Position: Digital Marketing Specialist / Growth Marketer
Location: SIHL House, Ambawadi, Ahmedabad (In-Office)
Employment Type: Full time
Experience Required: 2 to 4 years (Preferred experience in Banking, Financial Services, or Insurance/BFSI)

Key Responsibilities1. Lead Generation & Performance Marketing
Execute paid campaigns across Meta Ads, Google Ads, and LinkedIn to generate high-intent leads for Demat accounts and wealth management.
Optimize ad spend and track critical metrics like Cost Per Acquisition (CPA) and Return on Ad Spend (ROAS) to boost ROI.
A/B test landing pages, ad creatives, and audience sets to scale inbound lead funnels.
Social Media & Brand Management
Manage corporate social profiles across Facebook, Instagram, LinkedIn, and YouTube.
Maintain a content calendar reflecting real-time stock market insights, mutual fund updates, and investor education.
Coordinate with internal graphic designers and video editors to produce highly engaging financial reels and posts.
SEO & Content Strategy




Perform keyword research around trading platforms, stockbroking, and tax-saving investments.
Optimize website content and blogs to rank for local and national high-intent financial keywords.
Track traffic patterns using tools like Google Analytics and Google Search Console.
App Promotion & Retention
Drive downloads for the SIHL MoneyMaker and SIHL Funds Pro mobile apps using App Store Optimization (ASO) and universal app campaigns.

Required Skills & Qualifications
Education: Bachelor’s degree in Marketing, Finance, Business, or a related field.
Technical Expertise: Robust hands-on experience with Meta Ads Manager, Google Ads, and SEO platforms.
Domain Knowledge: Basic understanding of Indian capital markets, equity trading, mutual funds, and SEBI compliance guidelines.
Analytical Skills: Ability to extract actionable strategic steps from raw metrics and analytical data.
Communication: Fluent Englis

📌 Digital Marketing Specialist Ahmedabad (India)
🏢 Shah Investors Home
📍 India