Responsibilities & Key Deliverables
STRATEGIC
J Makers related work
Develop a complete market information deck for all India, State wise crop protection market, molecule wise shares & crop wise ,pest wise market intelligence
Work upon presentations required for J Makers visit & maintain the required market information data
Prepare the business cases for current products from J Makers
Bring more new products for comarketing from existing molecules and prepare the teams to see those products
Go to market strategy
Go to market approach - Develop dealers incentive programs & creative tools to support sales team
OPERATIONAL
Products related
Prepare product strategy and ensure implementation through field marketing team. Hand hold field teams on concepts
Develop new products launch process
Develop new products communication with a sign off with field marketing head
Develop recent products launch plans together with field marketing managers
Profitability & Pricing management for key gold category products
Product Marketing &Training; Activities
Review and improvise on brand communication including key message points, USPs, regional strategies product stewardship with the support of concerned stake holders (e.g. sales teams & marketing services).
Develop and implement sales promotion campaigns for the product / product categories, in collaboration with the Field Sales team (for example, product incentives, product discounts, special offers).
Prepare Product Training Manuals with support from concerned stake holders like Product development, Field Sales, etc.
Implement revisions in the sales promotion schemes, based on the feedback from the Field sales team (for example, impact on sales, feedback from channel partners, customer feedback)
Budgeting exercise
Robust annual budget exercise ( with required support from field marketing)
Market intelligence
Track crop shifts, molecules shifts on seasonal basis
Tracking of J makers new products prog