Job Description

Join us as a Campaign Execution Analyst at Barclays, where you'll spearhead the evolution of our digital landscape, driving innovation and excellence. You'll harness cutting-edge technology to revolutionise our digital offerings, ensuring unapparelled customer experiences.

You may be assessed on the key critical skills relevant for success in role, such as experience with, skills to meet business requirement as well as job-specific skillsets.

To be successful as a Campaign Execution Analyst, you should have experience with:

Basic/ Essential Qualifications
Positive understanding of financial services, preferably UK retail banking marketplace, risk and compliance processes.
Extensive experience in marketing analytics and digital Marketing.
Any background of campaign analytics.
Excellent written and verbal communication skills with the ability to communicate technical information in a clear way.
Robust in SQL (Teradata , Databricks)
Robust in Conceptual Design, Abstract Thinking, User and Internal Communication
Strong Data warehousing Concept




Minimum of 5 years and maximum of 10 years experience
Campaign Management & Audience Targeting
Strong understanding of campaign lifecycle, audience selection, segmentation, suppression, and customer contact strategies.
Data Analysis & Problem Solving: Ability to investigate data issues, perform root cause analysis, validate outputs, and provide data-driven recommendations.
Stakeholder Management :Experience working with business stakeholders, technology teams, data engineering teams, and compliance/governance functions.
Minimum Qualification – bachelor's degree.

Desirable Skillsets/ Positive To Have
Marketing Technologies Tool related to campaigns
Knowledge in Teradata , Databricks ,TWS /Tivoli and Unix /Linux
Experience in campaign delivery
Knowledge of customer contact policies and marketing consent frameworks.
Understanding of data lineage, data governance, and metadata managemen

📌 Campaign Execution Analyst Chennai
🏢 Barclays
📍 Chennai