Drive revenue from the B2C/B2B ecosystem of Channel Partners nationwide. Continuously work on the digital transformation journey, improve existing products, or build current products for partners. Introduce new models of channel development & engagement. Overall responsible for channel-wise sales revenue, partner ROI, service to partners & NPS.

Channel Development
Introduce current digital technologies to scale the partner channel ecosystem & Operations
Digitally transform the current processes and ways of working like partner portal, digital onboarding, corporate portal etc.
Develop recent channel management models like Master Franchise, Rural franchise, Key Accounts etc.
Define and implement channel segmentation, value proposition & acquisition strategy




Conduct in-depth research to identify current market opportunities and consumer preferences to run a geo-based expansion strategy for the franchise channel

Partner Management & Engagement:
Responsible for key channel metrics for partner management like revenue, ROI, partner SLA management, compliance, partner training & channel NPS
Defining & driving engagement programs for B2B & B2C channel partners to improve operational efficiency
Closely work with Sales Heads on the GTM and Channel Activation Strategy and roll out channel-wise activation programs to drive sales
Run Special Key

📌 Gm – Channel Marketing Rajkot (India)
🏢 Dr Lal Pathlabs
📍 India