17 Aug
|
JP Infra
|
Mumbai
Role & responsibilities
Lead in developing & executing marketing strategies for luxury & aspirational residential projects.
Coordinate & manage brand campaigns across offline marketing mediums as per the brand guidelines.
Curate high-quality marketing collaterals (Brochures, presentations, lifestyle films, luxury campaigns).
Conduct market research to track consumer insights, lifestyle trends & competitor bench marketing in luxury real estate.
Manage & collaborate with creative agencies, production houses & premium event partners.
Drive cross - functional alignment with Sales, Design & CRM teams for seamless customer experiences.
Plan and manage luxury customer engagement events, influencer collaborations & PR initiatives.
Monitor and analyse marketing performance metrics to ensure consistency and aspirational positioning.
Support budget management with a focus on ROI and premium impact.
Stay updated on global luxury branding trends and adopt creative practices.
Own the end-to-end go-to-market strategy for recent project launches.
Drive integrated 360 marketing campaigns across print, OOH, digital, social media, events, PR, influencer marketing, experiential, and premium partnerships.
Lead launch strategy and pre-launch initiatives, including teaser campaigns, channel activation, exclusive previews, broker engagement, and high-value customer outreach.
📌 Agm/dgm Marketing Mumbai
🏢 JP Infra
📍 Mumbai