Location: Ludhiana, Punjab Department: Sales & Business Development Experience: 1–3 Years | FMCG / Food / QSR / Retail preferred Employment Type: Full-Time | Field-Based About the role: Relish Foods is looking for an energetic and target-driven Sales Officer to develop and expand our B2B and Retail business in Ludhiana. The candidate will be responsible for acquiring current customers, generating sales, managing existing accounts and building robust market presence.

Key Responsibilities
Identify and onboard current retailers, supermarkets, cafés and food outlets.
Generate new leads and convert them into active customers.
Achieve monthly and quarterly sales targets.
Manage existing customers and drive repeat orders.
Conduct regular market visits and ensure effective territory coverage.
Increase SKU penetration and average order value.
Build robust relationships with retailers, QSR owners and purchase teams.




Ensure product availability, visibility and merchandising at outlets.
Track competitor pricing, products, promotions and market trends.
Collect customer feedback and coordinate with internal teams for issue resolution.
Maintain daily sales, customer and market reports.

Candidate Requirements
Graduate in any discipline.
1–3 years of relevant field-sales experience preferred.
Experience in FMCG, Frozen Food & Beverage, QSR or Retail is desirable
Solid communication, negotiation and relationship-building skills.
Target-oriented, proactive and self-driven.
Good knowledge of the Ludhiana market preferred.
Comfortable with extensive field work and customer visits.
Basic knowledge of Excel/Google Sheets and sales reporting.

📌 Business Development Representative Ludhiana
🏢 Relish Food
📍 Ludhiana