Company Description
Maison Luthra is a private couture house based in the foothills of Uttarakhand, India, focused on contemporary bespoke couture. The house brings together refined craftsmanship, cultural intelligence and a contemporary design approach to create highly considered, made-to-measure garments.

Role
Freelance Graphic Designer — Brand Identity
Location: Del
hi, India
Engagement: Freelance / Project-based

Role Description
Maison Luthra is looking for a Graphic Designer to work closely with the Creative Director on developing the visual identity of the house.
The role will focus on translating the brand strategy and creative direction into a cohesive and distinctive identity system across:
Wordmark and typography
Brand identity and visual system
Graphic elements, motifs and supporting assets
Print and digital brand applications
Packaging and brand collateral
Brand guidelines

The designer will be responsible for developing, refining and presenting design directions,



incorporating feedback, and ensuring consistency and precision across all brand touchpoints.

This is a brand identity role, not a social media design position.

Qualifications
Robust foundation in graphic design, typography, layout and visual identity.
Proven experience in developing or contributing to brand identity projects.
Solid portfolio demonstrating refined, detail-oriented design work.
Experience in fashion, luxury, culture, hospitality or other premium creative sectors is preferred.
Proficiency in Adobe Creative Suite; knowledge of Figma is a plus.
Ability to translate creative direction and strategy into a cohesive visual system.
Solid attention to typography, proportion, composition and production details.
Ability to work independently, respond to feedback and deliver within defined timelines.

📌 Freelance Graphic Designer New Delhi
🏢 Maison Luthra
📍 New Delhi