Job DescriptionThe Senior Executive - Paid Social will be responsible for planning, executing, and optimizing paid social media campaigns across various platforms to enhance brand visibility, engagement, and conversion rates. The ideal candidate should have a solid understanding of social media advertising, excellent analytical skills, and a creative mindset. If you're passionate about social media marketing and are eager to make an impact, we want to hear from you.
NKey Responsibilities:
NCampaign Planning and Execution:
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Develop and execute paid social media advertising campaigns across platforms like Facebook, Instagram, TikTok, Snapchat Twitter, LinkedIn, etc. N
Collaborate with cross-functional teams to ensure campaign alignment with overall marketing goals. N

nAd Creation and Optimization:
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Create visually compelling ad creatives and persuasive ad copy to drive engagement and conversions. N
Monitor and optimize adperformance, adjusting targeting and bidding strategies as needed. N

nAudience Targeting:
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Identify and define target audience segments based on demographics, interests, and behaviors. N
Utilize audience insights and data to refine targeting strategies continuously. N

nBudget Management:
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Manage advertising budgets effectively to maximize ROI and ensure cost-productive campaign execution. N
Track campaign expensesand provide regular budget reports. N

nPerformance Analysis:
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Monitor campaign performance using analytics tools and generate performance reports. N
Provide insights and recommendations to enhance campaign effectiveness. N

nA/B Testing:
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Implement A/B testing and experimentation to optimize ad creatives, headlines, and landing pages. N
Use data-driven insights to refine and improve ad elements. N

nStay Updated with Current Trends:
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Stay updated on industry trends and emerging social media advertising technologies. N
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📌 Senior Executive Karnataka
🏢 Havas Media Network India
📍 Karnataka