Job Title: Head â Visual Merchandising & Growth (National Role)

Location: Corporate Office, Karnataka

Department : Category & Merchandising

Role Overview

The Merchandising Head (National Role- Multiple Regions) will lead the national visual merchandising strategy, driving regional growth and transformation of in-store experience across all formats(3000+ stores). This role will champion in-store branding, creative display concepts, and aligning key FMCG initiatives with Regional Operations teams to own & drive FMCG P&L;

Key Responsibilities

â Define and drive visual merchandising vision; establish distinctive in-store settings across all Categories and regions to elevate customer experience

â Partner with operations and category teams to deliver AOP Targets across regions

â Support rapid store expansion with timely planning and execution of new store merchandising

â Use analytics to identify growth opportunities and guide operations teams to implement strategies at store level

â Translate brand and category initiatives into impactful regional visual strategies,



ensuring adaptation across stores

â Oversee execution of displays, planograms, POS branding, new store launches, and seasonal visual campaigns at a national scale.

â Lead a team of regional VM managers to drive VM execution, training store teams, and ensuring SOP adherence

â Stay ahead of global and local trends in retail design, shopper behavior, and digital merchandising, introducing best-in-class practices for competitive differentiation.

â Manage budgets for regional visual merchandising initiatives and ensure innovative yet cost-effective implementation at scale.

Key Requirements

â MBA from a Tier-1 B-School

â Minimum 4â5 yearsâ experience in retail visual merchandising, or related retail transformation roles.

â Must have led diverse teams.

â Demonstrated ability to translate strategy into execution at scale, bridging national standards and regional implementation.

â Solid commer

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