Required Skills and Experience
6 TO 10 years of hands-on experience managing Google Ads campaigns.
Strong experience in B2B lead generation.
Experience managing campaigns for IT services, SaaS, software development, consulting, or other high-value services.
Proven ability to improve campaign performance and reduce wasted spend.
Solid knowledge of:
Google Ads
Google Analytics 4
Google Tag Manager
Search-term analysis
Keyword match types
Negative keywords
Quality Score
Conversion tracking
Bidding strategies
Remarketing
Experience with offline conversion tracking and CRM integration.
Good understanding of landing-page optimization and conversion-rate optimization.
Robust analytical skills with proficiency in Excel or Google Sheets.
Ability to interpret campaign and CRM data together.
Robust written and verbal communication skills.
Ability to work independently and take ownership of results.

Preferred Skills
Experience generating leads from the US, UK, Europe, and Australia.
Experience with HubSpot, Salesforce, Zoho, or similar CRM platforms.
Experience with high-ticket and long-sales-cycle B2B services.
Familiarity with LinkedIn Ads and Microsoft Ads will be an advantage.

📌 Ppc Manager Kolkata
🏢 Capital Numbers Infotech
📍 Kolkata