Job Description : Digital Marketing Manager
Designation: Digital Marketing Manager
Department: Digital Marketing / Marketing
Industry: Pharmaceutical / Pharmacy / Healthcare
Experience: 5 to 8 Years
Location: [Mention Location]
Employment Type: Full-Time
Job Summary
We are looking for an experienced and result-oriented Digital Marketing Manager to develop and execute digital marketing strategies for our pharmacy/pharmaceutical business. The candidate will be responsible for increasing brand visibility, customer engagement, online sales/leads, website traffic and overall digital performance.
The ideal candidate should have strong hands-on experience in SEO, SEM, Google Ads, Meta Ads, social media marketing, content marketing, analytics and performance marketing, preferably within the pharmaceutical, healthcare, pharmacy, skincare or FMCG sector.
Key Responsibilities

- Develop and implement the overall digital marketing strategy for pharmacy/pharmaceutical brands.
- Plan and manage campaigns across Google Ads, Meta Ads, Instagram, YouTube and other relevant digital platforms.
- Manage SEO strategy, keyword research, website optimization and organic traffic growth.
- Develop social media strategies, content calendars and engagement campaigns.
- Monitor website traffic, customer acquisition, conversion rates and campaign performance.
- Track and analyze Google Analytics, campaign KPIs, ROI and customer behavior.
- Manage performance marketing campaigns and optimize advertising budgets.
- Work closely with creative agencies, media agencies and external vendors.
- Coordinate with the sales, marketing, e-commerce and product teams for campaign execution.
- Develop digital content for pharmacy products, healthcare products, wellness and consumer brands.




- Support e-commerce growth through online pharmacy platforms and company websites.
- Monitor competitors, market trends and digital consumer behavior.
- Generate regular MIS and performance reports for management.
- Identify recent digital channels, technologies and growth opportunities.
- Ensure that healthcare/pharma-related digital communication follows applicable company and regulatory requirements.

Required Skills

- Strong knowledge of Digital Marketing, Performance Marketing and Social Media Marketing.
- Hands-on experience in Google Ads and Meta Ads.
- Strong understanding of SEO, SEM, SMM and Google Analytics.
- Experience in lead generation and conversion optimization.
- Knowledge of e-commerce and online customer acquisition.
- Excellent analytical and reporting skills.
- Good communication and presentation skills.
- Agency/vendor management experience.
- Ability to manage multiple campaigns and projects simultaneously.
- Pharma/healthcare/pharmacy industry experience will be preferred.

Educational Qualification

- MBA/PGDM in Marketing / Digital Marketing preferred.
- Bachelor's degree in Marketing, Business Administration, Pharmacy, Healthcare or a related field may also be considered.

Preferred Industry Experience
Candidates from the following industries can be considered:

- Pharmaceutical companies
- Retail pharmacy chains
- Online pharmacy / e-pharmacy
- Healthcare companies
- Skincare / Dermatology brands
- Consumer healthcare
- FMCG / Wellness brands

Key Performance Indicators (KPIs)

- Website traffic and organic growth
- Lead generation
- Customer acquisition
- Conversion rate
- ROAS / ROI
- Social media engagement
- Online sales/revenue
- Cost per lead / acquisition
- SEO ranking and organic traffic
- Overall digital campaign performance

📌 Digital Marketing Manager (Bengaluru)
🏢 Zota Health Care
📍 Bengaluru