Job Description Marketing Executive

Department: Marketing Reporting To: GM Operations Dotted Line Reporting To: Managing Director (MD)

Applicants to send their CVs to [email protected]

Job Purpose

To support and execute the Companys marketing, digital, branding, promotional, and platform management initiatives across its brands, with a focus on increasing brand visibility, customer engagement, business growth, and effective marketing execution.

Key Result Areas (KRAs)

1. Digital Marketing & Brand Management

- Manage the Companys digital presence across social media and online platforms.
- Plan and execute content, campaigns, and marketing calendars while ensuring brand consistency.
- Monitor campaign performance, engagement, customer reach, and digital growth.

2. Creative, Branding & PR

- Coordinate creative and branding requirements, including menu cards, stationery, promotional creatives, advertisements, packaging, and marketing collateral.
- Liaise with agencies, vendors, and internal teams for timely execution.
- Plan and coordinate PR activities, promotional campaigns, brand activations, and support recent brand launches.

3. Platform & Partner Management

- Manage relationships with third-party delivery and dining platforms such as Zomato, Swiggy, EazyDiner, etc.
- Oversee listings, promotions, visibility, customer reviews, and periodic business reviews.
- Identify opportunities to improve platform performance, customer acquisition, and sales.

4. Marketing Planning & Execution

- Develop and execute the annual marketing calendar, campaigns, promotions,



and customer engagement initiatives.
- Coordinate cross-functional execution across brands and business units.
- Monitor marketing budgets, campaign performance, and ROI.

5. Reporting & Business Support

- Maintain accurate and timely MIS reports for marketing activities across brands.
- Provide market insights, competitor analysis, and performance reports to management.
- Support business development, strategic marketing initiatives, new brand launches, and other responsibilities assigned by management.

Key Performance Indicators (KPIs)

- Growth in brand visibility, digital engagement, and customer reach.
- Timely and effective execution of campaigns, creatives, and marketing initiatives.
- Effective management of third-party platforms and promotional partnerships.
- Adherence to marketing budgets and achievement of campaign objectives.
- Accuracy and timeliness of MIS and marketing reports.
- Contribution to successful new brand launches and overall business growth.

Required Skills & Competencies

- Strong understanding of digital marketing and social media platforms.
- Good communication, coordination, and vendor management skills.
- Creative mindset with strong attention to brand consistency and detail.
- Ability to manage multiple campaigns and deadlines simultaneously.
- Analytical ability to interpret marketing performance and business data.
- Proficiency in MS Office/Google Workspace and basic marketing reporting tools.
- Strong ownership, execution capability, and ability to work independently.

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