- To design and execute the Go-To-Market (GTM) strategy and establish the complete sales & distribution ecosystem for a current ORS brand prior to and during launch
- Go-To-Market Planning Develop region-wise launch strategy for ORS brand Identify priority markets (high ORS consumption zones summer-driven regions, rural belts, etc )
- Define channel mix strategy (Pharma, General Trade, Hospitals, Institutions)Distribution Setup
- Market Preparation
- Sales Team Formation
- Launch Execution
- Competitor & Pricing Strategy